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Session Description:
By
2015, seven years from now, over half of
all demand deposit accounts (DDAs) will
be opened online. Further, the very
marketing of DDAs will change as tools
on the internet will increasingly
displace traditional advertising. A
number of institutions are successfully
implementing online marketing and
customer acquisition strategies using a
combination of online account opening,
interactive websites, tie-ins with My
Space and other emerging social
networks.
Tangible benefits:
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Update on the latest online tools
available to financial institutions
to increase customer base
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Strategies to increase your
visibility and decrease advertising
costs
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Update on emerging technologies
Key
Points to be addressed:
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Impact of technology and tools and
interacting with a new generation of
online users
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Trends, demographics, statistics and
discussion on long term impact of an
online strategy
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How banks and credit unions can plan
and implement a successful online
strategy
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Reaching new target markets with
cutting edge technology and tools
This program is appropriate for senior
financial executives with responsibility
for Customer Acquisition and Retention,
Online Marketing, Channel
Marketing, Market
Research and Strategy Teams.
About
Bob Giltner:
Bob Giltner brings
nearly 30 years of experience in the
financial services industry to My
Rewards. As Consulting Partner, Bob
focuses bringing relationship driven
rewards programs to the financial
industry and ways to maximize profit.
In 1983, after holding positions in
product and retail management, Bob
founded Bank Strategy Group, a
consulting firm providing software and
services to regional and community banks
and credit unions in the US and Canada.
After building the firm over 18 years,
it was purchased by Sheshunoff
Management Services, and Bob joined
Sheshunoff as Managing Director, where
he led the Revenue Enhancement practice.
Bob Giltner co-founded Furnace, Giltner
and Associates in 2005 along with David
Furnace. The marketing and data services
firm focused on driving debit related
revenue in the financial industry. In
2008, the firm was acquired by My
Rewards.
Bob has taught at the Sheshunoff CEO
Affiliation Program, the Prochnow
Graduate School of Banking, and has been
a frequent speaker for the ABA, BMA, BAI
and at many other conferences. He has
published numerous articles in BAI
Banking Strategies, Commercial Lending
Review, Bank Cost Accounting, Bank
Accounting and Finance, and Bank
Compliance Management. He co-authored
the American Banker Association
publication, Overdraft Protection: A
Guide for Bankers, and provided
testimony for the U.S. House Committee
on Financial Services.
About My Rewards:
My Rewards®
is the leading provider of rewards
solutions to financial institutions and
insurance providers across the United
States. Our comprehensive rewards profit
model is the most widely used in the
banking industry for increasing account
acquisition and generating additional
revenue for existing accounts. In the
healthcare industry, our exercise
incentive programs have proven to reduce
costs for some of the most well known
providers in the country. With My
Rewards, you will find state-of-the-art
solutions to benefit all facets of your
business.
www.myrewards.net
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