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Session Description:
Using a
multi-channel marketing approach has become a requirement in
today's environment, due to the
increasing sophistication of the end-user - whether that's a
Financial Advisor or an investor. As a result, Marketers are
increasing their spend for on-line channels.
Through this conference you'll learn more about the
importance of supporting every step in the Customer
Engagement Process through the integration of their
interactions with you from all of your channels.
Whether you're trying to acquire, upsell or retain them,
your customers and prospects are "communicating" with you
all the time - you just need to be able to "listen" to what
they are asking for.
This program is appropriate for senior
financial executives with responsibility
for Customer Acquisition and Retention,
Online Marketing, Channel
Marketing, Market
Research and Strategy Teams.
About Devin Davis:
Devin is Vice President of Strategy for
Harte-Hanks Financial Markets. He
manages strategic engagements with
investment clients, including some of
the largest Broker Dealers and
Investment Managers in the industry.
Devin has 13 years of client side
experience, having worked for
JPMorgan Investment Management and
Merrill Lynch & Co.
About Sebastian Pistritto:
Sebastian is a Vice President for
Strategy & Business Development for the
Digital Practice. He has over 18 years
of marketing communication, business
development and technical product
management experience in both a Vice
President and a Director role. Programs
that Sebastian manages at Harte-Hanks
entail multi-channel marketing efforts
which leverage segmented and
personalized communications to drive
acquisition programs.
Prior to joining Harte-Hanks, Sebastian
was the Vice President of Marketing for
Exclaim developing strategy and
executing programs on behalf of such
partners are Kodak and Adobe to drive
consumer acquisition. Prior to Exclaim,
Sebastian was the Vice President of
Marketing for Digital 5 which developed,
launched and marketed successful
worldwide software and technology
products in the consumer electronics
market which such brands as Gateway,
Netgear, Philips and others. Sebastian
earned a BS, Business Management, from
Wilmington College.
About Harte-Hanks:
Harte-Hanks, Inc., headquartered in San
Antonio, TX, is a worldwide direct
marketing company offering services to
consumer and business-to-business
marketers. Harte-Hanks Direct Marketing
delivers database, analytic and
marketing services expertise within
numerous industries, among them
financial services, retail, healthcare
and pharmaceutical, high tech and
telecommunications, and automotive.
Divisions within Harte-Hanks are the
Financial Practice (an agency within the
Financial Markets Organization), and
Digital Practice.
The Financial Practice includes a group
of 60 professionals averaging 15 years
financial experience that are industry
experts in the areas of the direct
marketing strategy, creative, analytics,
and execution. The agency is solely
focused on financial services clients
including banking, investments,
diversified lending, credit card, and
insurance companies.
Harte-Hanks Digital Practice comprises
more than 125 professionals, averaging
12 years of experience across sales,
service, creative, development and
delivery. These experts help Harte-Hanks
clients devise digital strategy and
employ digital media and communications,
either alone or integrated with
non-digital channels, to achieve
marketing and business goals such as
customer acquisition, retention and
loyalty.
www.Harte-Hanks.com
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