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Session Description:
Like all
markets, home lending is cyclical. Previous market downturns
result in a return to more conservative lending. However,
strategic home lenders will find opportunities in the
current environment by finding homeowners with good credit
and available equity.
This conference covers key economic and marketing trends and
strategies necessary to compete in today’s new home lending
market. You will have a roadmap for success specifically
designed for lending marketers.
Learn about four major drivers for growth and success that
will help you maximize your marketing dollars during this
challenging time:
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Establishing accurate and timely
data content
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Effective development and
application of targeting models
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Integrating an efficient
multi-channel strategy
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Deploying a relevant and tested
communication plan
This
session will be highly valuable for
senior financial executives with
responsibility for Home Equity and
Mortgage Lending, New Customer
Acquisition, Customer Onboarding and
Cross-Sell, Digital Marketing, and
Product Management.
About David Funsten:
David Funsten has been creating and
implementing financial services database
marketing programs for over 20 years.
As a Vice President of Strategy at
Harte-Hanks Direct Marketing, David is
responsible for analyzing database
information, creating integrated
marketing plans and interpreting results
for our clients. Before joining Harte-
Hanks, David was VP, of Marketing for
Goal Financial which was the 5th largest
lender of student loans. He has also
held positions as VP, Relationship
Management at Merkle, Business Unit
Leader at Acxiom Corporation’s direct
marketing agency, Senior Vice President
of consulting and client services at
FUSION Marketing Group where he was a
partner, Assistant Vice President of
Direct Marketing at First Interstate
Bank, and Marketing Manager at Avco
Financial Services.
He has spoken on Financial Services
database marketing at numerous industry
conferences, conducted by the Bank
Administration Institute, American
Marketing Association, Bank Marketing
Association, Direct Marketing
Association, Northwestern University’s
Advance Database Marketing School, MCIF
users conferences and OnsiteConferences.
He holds a BS degree in Business
Administration from University of
Southern California and earned an MBA
from Loyola Marymont University,
graduating with honors.
About Li Saul:
Ms. Saul is Vice President of Creative
Strategy for Harte-Hanks, joining the
team in April of 1996. Her background in
direct response, creative, advertising
and marketing spans more than 20 years,
across industries.
Ms. Saul is responsible for offline and
online creative planning, strategy and
development for a wide variety of
financial clients, focusing on programs
that include handraiser, lead/order
generation, acquisition, activation,
cross-sell, relationship/loyalty,
retention/lifecycle, and
merger/conversion programs.
Prior to joining Harte-Hanks, Ms. Saul
was the Director of Creative Services
for American Bankers Insurance Group
direct response marketing division.
Directing a staff of 20 she was
responsible for overseeing creative
execution for retail, financial,
insurance, utility and emerging market
clients.
Previous experience also includes
creative direction on the client side
for American Express Financial Services,
New York, Tiffany & Co., 5th Avenue, and
a background in agency services with
Grey Advertising, New York.
Ms. Saul is a much sought-after national
conference speaker for the DMA and other
high-profile marketing organizations.
She is often a client guest speaker,
educating internal creative departments
on best creative practices in direct
marketing. Her creative work over the
years has made her a frequent award
winner. Additionally, her expertise and
presence was requested on a United
States Postal Service Task Force in
Washington, D.C. to help simplify postal
regulations.
She received her Bachelor of Arts degree
in creative writing and psychology from
the University of Miami, graduating
Magna Cum Laude.
About Harte-Hanks:
Harte-Hanks, Inc., headquartered in San
Antonio, TX, is a worldwide direct
marketing company offering services to
consumer and business-to-business
marketers. Harte-Hanks Direct Marketing
delivers database, analytic and
marketing services expertise within
numerous industries, among them
financial services, retail, healthcare
and pharmaceutical, high tech and
telecommunications, and automotive.
Divisions within Harte-Hanks are the
Financial Practice (an agency within the
Financial Markets Organization), and
Digital Practice.
The Financial Practice includes a group
of 60 professionals averaging 15 years
financial experience that are industry
experts in the areas of the direct
marketing strategy, creative, analytics,
and execution. The agency is solely
focused on financial services clients
including banking, investments,
diversified lending, credit card, and
insurance companies.
Harte-Hanks Digital Practice comprises
more than 125 professionals, averaging
12 years of experience across sales,
service, creative, development and
delivery. These experts help Harte-Hanks
clients devise digital strategy and
employ digital media and communications,
either alone or integrated with
non-digital channels, to achieve
marketing and business goals such as
customer acquisition, retention and
loyalty.
www.Harte-Hanks.com
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