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Presentation Highlights
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Session Description:
In
today’s financial market, banks are
finding it more difficult than ever to
convince prospective customers to
switch. It’s not just because of the
current state of the economy or even the
difficulty of switching banks. It’s
largely because banks are telling target
audiences the same things as their
competitors- so there is no reason to
switch.
Stealing Share CEO and President Tom
Dougherty will lead participants through
what is wrong with most bank brands and
how they can fix them in order to create
preference.
The good news is that there is
opportunity to steal market share from
the competition, if only banks would get
out of their own way. This conference
will help participants think of brand as
an actionable way to tap into the most
meaningful belief systems that drive
preference.
This session is appropriate for senior
financial executives with responsibility
for Retail Banking, Customer Loyalty,
Customer Acquisition, Marketing, and Strategy
Groups.
About Tom Dougherty:
Tom Dougherty is an
internationally known brand strategist
who has consulted with numerous
financial institutions, including
Sovereign Bank, Community First Bank &
Trust, Fidelity Federal, Sand Ridge Bank
and First Financial Bank, among others.
He has also worked on many of Procter &
Gamble’s most famous brands, including
Tide, Mr. Clean, Vick’s VapoRub, Oil of
Olay, Downey, Ivory Liquid and Pampers.
He has also shepherded well-known
international and national brands such
Lexus, DeBeers, Kimberly Clarke,
Coldwell Banker, Homewood Suites by
Hilton, Doubletree Club Hotels, Tetley
Tea and Coffee, Pinehurst Area
Convention and Visitors Bureau,
Washington DC Convention and Visitors
Bureau, St. Jude Medical, Dolce
International and McCormick Spices,
among others.
About
Stealing Share:
Stealing Share is a strategic brand
management firm for those looking to
aggressively take market share from
their competition instead of just
standing in place. Headquartered in
Greensboro, N.C., Stealing Share
provides competitive analysis, research,
brand positioning and actionable
strategies in order to pinpoint what is
most meaningful to target audiences so
its clients act, feel and think
differently in order to change behavior
and increase preference.
www.StealingShare.com
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