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Session Description:
In 2008
as larger portions of advertising
budgets shift to online, financial
services marketing professionals are
under the gun to consistently improve measurement and performance. Digital
marketers in particular are under
pressure to bolster business
intelligence capabilities in
unprecedented ways.
Too often financial services marketing
professionals make important marketing
decisions without input from an
essential source - their target
customers. This presentation covers the
practical aspects of designing,
implementing, and using market
intelligence to improve the fit between
a company’s communications strategy and
marketing campaigns and the end customer
it is trying to reach.
Specific discussions will evolve around
campaign measurement hurdles, best
practices, and strategies that can
increase digital marketing ROI and help
financial services firms find more
profitable customers. Included in the
session will be a case study of how a
Fortune 50 financial services firm
tackled digital media cross-channel
overlap to increase return on digital
media spend by 12.5 within 6 months.
This program is appropriate for senior
financial executives with responsibility
for Customer Acquisition and Retention,
Online Marketing, Channel
Marketing, Market
Research and Strategy Teams.
About Alan Osetek:
Alan is the EVP of Visual IQ, a
leading provider of ASP-based marketing
optimization managed services for
agencies and advertisers. Prior to
joining Visual IQ, he was an EVP at
Isobar/Carat where his responsibilities
included global business development,
corporate development, cross unit
integration, and global client services.
Prior to joining Isobar, Alan was the
President/Founder of the digital
marketing agency Vizium. In 2001, he
successfully sold the firm to Aegis plc
(parent company of Isobar), the 6th
largest agency holding company in the
world.
Alan is an Economics graduate of
Skidmore College and received his Master
degree in Business from Babson College.
About Visual IQ:
Visual IQ, Inc, the Marketing
Insight Company, is a leading provider
of enterprise software for next
generation marketing business
intelligence. Visual IQ’s platform
offers a visual and interactive
experience that helps marketers quickly
discover new and actionable media &
customer insights across online,
offline, and mobile marketing channels.
Distinguished by its speed to insight
and adaptability to specific marketing
business challenges, the platform
rapidly reveals new opportunities and
areas for marketing optimization thus
creating significant economic value.
Visual IQ’s customers include industry
leaders among the Global 2000 that have
deployed Visual IQ’s analytics to gain
an information advantage over their
competitors.
www.visualiq.com
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