|
|
|
 |
|
Session Description:
This
presentation will delve into an understanding of
generational marketing, focused on the 18- to 25-year-old
segment. We'll present an overview of generational marketing
and then focus on the Gen Y group (with some discussion of
preparing for the next generation that will follow).
This presentation consists of three overall areas:
-
background
-
specific tips on developing a Gen Y
marketing plan and specific tactics
-
examples in the financial services
industry
DMA
research and analysis, with qualitative
and quantitative research behind it,
will be given, along with examples of
how this has worked well, and how it
hasn’t.
This session is appropriate for senior
financial services executives with
responsibility for Youth Marketing,
Retail Banking, Online
Banking, Channel Management, Marketing,
Market Research and Strategy Teams.
About
Rich Weissman:
Rich has over 25 years of marketing
experience in national and international
consumer and business-to-business
companies. He is President and Chief
Executive Officer of DMA, since its
founding in 1996. Prior to DMA, he was
Marketing Director at Bank of America,
National Westminster Bank USA, and U.S.
Bancorp, as well as working in market
research in the packaged goods industry.
He managed a variety of marketing,
sales, database, delivery channels,
product development, pricing,
advertising, public relations and direct
mail functions. His work has been
recognized nationally, and he is known
as one of the nation’s leaders in the
financial services industry.
Rich consults with DMA clients to
provide them with expertise and
guidance. His “hands on” and
“action-oriented” approach in helping
his clients reach their goals is one of
the many valuable assets DMA brings to
its clients. He is a leading expert in
the area of profitability integration,
and is a top-tier speaker at financial
services industry conferences.
Rich completed his Ph.D. work at New
York University in Quantitative Analysis
and Statistics, and he holds Master’s
degrees in both Sociology and Psychology
coupled with post-graduate studies at
New York University’s School of
Business. He also completed the
Marketing Management Program at Stanford
University. Rich holds many academic
awards, including Phi Beta Kappa, and he
completed his B.A. summa cum laude at
New York University in the Social
Sciences, focused on Statistical
Research. He is currently the Oregon
Representative and Honorary Chair to the
Presidential Business Advisory Council.
About DMA:
DMA is a successful developer of
sophisticated database systems and
processing, providing powerful account,
relationship, officer, branch, product
and profitability analysis
value-building tools to financial
institutions throughout the U.S. and
Canada. The company’s award-winning,
state-of-the-art IDM system uniquely
integrates management, marketing, sales
and financial data, with online access
for improving bottom-line performance.
DMA acts as a strategic partner with its
clients, providing systems and support
not commonly available to community and
mid-sized banks and credit unions.
DMA is a member of the American Bankers
Association (ABA), BAI (Bank
Administration Institute), Independent
Community Bankers of America (ICBA),
Credit Union Executive Society (CUES),
Financial Managers Society (FMS), CEO
Summit, Montana Credit Union Network (MnCUN),
Western Independent Bankers (WIB), and
the American Marketing Association
(AMA).
www.DMAcorporation.com
|
