Capturing Oportunidad:
How can retail banks convert the Hispanic opportunity into marketshare?  
Click here for the FREE TRANSCRIPT

 

Presented:   January 13th, 2005

Speakers: Mark Carr Partner CMG Partners       John Ramsey Associate Partner CMG Partners Session Description: It's no secret that Hispanics are the largest and fastest growing minority in the U.S.    Industry experts project that the Hispanic market segment will be one of the major growth drivers for retail banking over the next two decades.  Some banks have recognized and capitalized on this trend -- many have not.  The Tower Group projects that up to 70% of the organic growth for the US financial services market in the next five years will come from the Hispanic market segment.  While such projections may seem overly aggressive, they echo statements of major banks targeting this market.  Are you ready, equipped and energized to make a successful foray into this large, lucrative market? If not, are you prepared to cede the fastest growing segment of the population to your competitors? The presentation, "Capitalizing Oportunidad: How can retail banks convert the Hispanic opportunity into market share?" will cover the following areas:   *  Overview of the Hispanic retail banking market and competitive landscape.   *  Identification areas of opportunity in the Hispanic market segment.   *  Outline of key success factors for implementing a successful Hispanic retail banking initiative.   *  A review case studies of banks that have done it right.   *  Several frameworks for improving Hispanic strategies and tactics. This program is appropriate for senior financial executives with responsibility for Retail Banking, Hispanic Marketing, Product Development, CRA Division, Public Relations, Market Research and Strategy Teams. Attendance Fee: $275 plus $50 per telephone line used

About Mark Carr:
Mark Carr, Partner, works with clients to dramatically improve their business results through the development and implementation of innovative business and marketing strategies. He has over a decade of management and consulting experience in the financial services, technology, wireless, consumer products and publishing industries. Both as a Partner with CMGP and as a Senior Consultant with a Boston-based consultancy called Symmetrix, Mark crafted effective go-to-market plans and segment entry strategies for companies in a wide variety of industries.

Prior to joining CMG Partners, Mark was President and CEO of WriteRead, an Internet publishing venture. Before WriteRead, Mark led Business Development and Product Management activities at SilverPlatter Information, an international supplier of bibliographic databases to organizations in 165 countries.

Mark has co-authored a book and written numerous articles in leading publications. Mark earned a BA from Oberlin College and an MBA from the Kenan–Flagler Business School (UNC-Chapel Hill).

About John Ramsey:
John Ramsey, Associate Partner, helps clients in the financial services industry assess business opportunities and/or problems and develop strategies and tactics that satisfy the needs of customers, associates and shareholders.

He has over 30 years of retail banking experience across several disciplines—marketing research, planning, product development, advertising, public relations, sales management, branch operations, training and employee communications.  

Prior to joining CMG Partners, John served as an Executive Vice President at National Commerce Financial (NCF) in charge of product planning, branch operations, internet banking, call centers and the institution’s Hispanic initiative.  Prior to NCF, John served in similar roles at Central Carolina Bank and Wachovia.

John resides in Durham , NC , and is a graduate of the University of South Carolina .

About CMG Partners:
CMG Partners is a strategic marketing and sales consulting firm that works with leading banking, communication and health services companies to capitalize on market opportunities and improve business results. CMGP’s consultants have worked to develop and implement customer retention strategies that delivered bottom line results for clients in telecommunications, hospitality/real estate and retail banking.

CMGP Hispano is CMGP’s strategic Hispanic marketing and sales consulting arm that works with leading banking, communication and health services companies to capitalize on the opportunities of the Hispanic market.   www.cmgpartners.com