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About
Beth Allan
Beth
Allan, CEO and co-founder of Cambridge Brand Analytics,
has an extensive background in brand building, advertising
and research.
Prior
to starting the company, Beth was the Director of the
Brand Insight Group at Veridiem, Inc., a marketing software
company. In this role she developed a new product, Brandlink,
which quantified both the short-term and long-term impact
of advertising on business results. This model, the
first in the industry, integrated brand and ad tracking
results with media mix modeling.
As
Research Director in Interpublic's Hill, Holliday, Connors,
Cosmopulos, Inc., an advertising agency in Boston, Beth
worked within the agency's Strategic Consulting Group,
where she managed all worldwide and domestic research
projects for the company's clients. Her research team
provided end-to-end marketing and advertising advisory
services, including: business opportunity forecasting
and model-building, targeting, product/service and communications
concept development and testing, go-to-market planning
and performance tracking and analytics.
Prior
to working at Interpublic, Beth's career was focused
in the financial services category:
• Fleet Financial Group, Market Planning: launched
new segmentation plans for the Retail, Small Business,
Commercial and Private Banking Divisions.
• Citibank, Research Director: managed the Development
Lab and all technology R&D; launched national new
home banking program; supervised all marketing research
projects for national retail banking.
Beth
graduated from Manhattanville College with a Bachelor
of Arts degree.
ballan@cbanalytics.com
About
Cambridge Analytics
Cambridge
Brand Analytics (CBA), a division of Phoenix Marketing
International, conducts an ongoing, continuous study
among investors to provide major investment services
providers with benchmarking, tracking, and analysis
of investor behaviors and attitudes to support advertising
and brand optimization.
www.cbanalytics.com
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