How to Accelerate your Online Bill Payment Adoption 
Through Marketing Best Practices

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Speaker: Jill Fox  Director of Marketing Metavante  Session Description: Few would argue that consumer adoption of online banking and bill payment greatly affects the overall return on your marketing and technology investment.  Recent industry research shows that online consumers offer more attractive demographics and generate more total household profitability than offline consumers, by as much as 50%.  While this research offers compelling results, how well is your organization responding to today's online consumer and are you reaping bottom line benefits?  Are you convinced that you are focusing your resources and marketing dollars in the right areas? This presentation provides insight into the key, critical factors influencing online bill payment adoption and strategies used in today's financial services marketplace.  Research is pointing in the direction of key components that are accelerating online conversion and activation rates, while establishing successful ROI models for customer retention and loyalty. The presentation, "How to Accelerate your Online Bill Payment Adoption Through Marketing Best Practices" will cover the following areas:   Industry highlights of today's online opportunity, such as market penetration, adoption drivers, and changes in consumer preferences and behaviors A review of research supporting value of free bill payment and how you can build an ROI model to support free bill pay within your organization Overview of best practices driving online bill payment adoption, also drawing from a white paper recently published by Metavante and one of its partners This program is appropriate for senior financial executives with responsibility for Online Banking, Channel Marketing, Retail Marketing, Market Research and Strategy Teams. Attendance Fee: $275 plus $50 per telephone line used

About Jill Fox:

Jill Fox is Director of Marketing for the eFinance Group at Metavante Corporation, a division of Marshall & Ilsley (M&I) Corporation.  Since December of 2000, she is responsible for establishing the strategic marketing plan for the Electronic Presentment and Payment (EPP) solution group at Metavante.  Additionally, Jill provides clients assistance in development of marketing strategies supporting EPP adoption best practices. 

Jill has over 16 years of financial services experience in the retail and commercial banking industry and, since joining M&I in 1987 and subsequently Metavante in 1992, has served in a number of key capacities including bank operations, corporate finance, consulting, branch automation and CRM product management, eFinance sales and marketing.  She has additional experience in other industries including utilities and telecommunications. 

Jill resides in Milwaukee, Wisconsin and holds a bachelor’s degree in economics from the University of Wisconsin Madison, and master of business from Cardinal Stritch University, Milwaukee, Wisconsin.

About Metavante

Metavante Corporation delivers banking and payment technologies to financial services firms and businesses worldwide. Metavante products and services drive account processing for deposit, loan and trust systems, image-based and conventional check processing, electronic funds transfer, and electronic presentment and payment. The company's services are marketed as Metavante or through the AFS, CSF, Kirchman, NYCE, PSI and Paytrust brands, all of which are trademarks of Metavante Corporation. Headquartered in Milwaukee , Metavante (www.metavante.com) is wholly owned by Marshall & Ilsley Corporation (NYSE: MI).