Affluent
Women and Financial Decision Making
When:
July 29th, 2004 Register
for transcript
|
Speaker:
Catherine
McBreen
Managing Director
Spectrem Group
|
|
Session
Description:
Throughout the past 40 years women exerted a tremendous amount
of effort insisting that they were not different from men
with the exception of the obvious physical differences. This
was an understandable and appropriate response to the conventional
wisdom of that time period, however, since that time there
has been literally hundreds of studies identifying elements
characterizing the differences of women and men. Spectrem,
a research based consulting firm, developed a report on affluent
women and financial decision making based on quantitative
data collected from over 3000 affluent households in the fall
of 2003. These studies confirm numerous gender-related differences
in perceptions, attitudes, priorities and communication styles.
And each of these differences has implications across the
sales and marketing spectrum. This Spectrem Perspective report
details the significant differences between male and female
investors, and provides recommendations to advisors for cultivating
relationships with this important market segment.
While
women are now recognized as a major force in the affluent market,
their financial attitudes and selection criteria differ significantly
from men’s. Cathy’s presentation will detail findings
that include:
- Women
take a much more cautious approach than men, both in their
attitudes about investments as well as how they make decisions.
- Women
tend to be more reliant on professional advisors than men.
- While
women demand a higher quality of service and talent from
their advisors than men, once they find the right advisor
they are very loyal clients.
- Women
demand a more personalized approach from their advisors.
This
program is appropriate for senior financial executives with
responsibility for Women's Segment, Affluent Marketing, Retail
Banking, Channel Development, Market Research and Strategy
Teams.
Attendance
Fee:
$275 per institution plus $50 per telephone line used
|
|
About
Catherine McBreen
Cathy McBreen is the Managing Director of Spectrem Group
and oversee's consulting services.
Catherine
is responsible for Spectrem Group’s Strategic Consulting
and Information Services. She
oversees a professional consulting and research staff that
conducts a wide range of projects and research in the asset
gathering industries.
Catherine
has over 20 years of experience in the financial services
industry. While at Spectrem, Cathy has been instrumental
in the development of the firm’s consulting practice.
She is an industry expert on the retirement, high
net worth market, affluent and investment markets.
Cathy has developed strategies for companies to enter
markets, assisted in forming strategic alliances and partnerships,
implemented Internet strategies and designed various distribution
strategies. Cathy has also used
her industry and legal knowledge to analyze mutual fund
complexes, design distribution practices, as and develop
products and strategies for the affluent market and personal
trust market. Prior to joining
Spectrem, Cathy worked as in-house counsel at Harris Bank
where she became familiar with legal and business issues
in the trust, investment management, retirement and corporate
and indenture trust areas. She
then managed the defined contribution/401(k) area of a major
bank.
Catherine
has a JD from DePaul University College of Law, and a BS
in Speech Communications from Northwestern University. She
is a member of various industry organizations and a frequent
speaker at conferences.
cmcbreen@spectrem.com
|
About
Spectrem Group
Spectrem
Group is a strategic consulting firm specializing
in the U. S. Affluent and Retirement markets.
We integrate fact-based information with expertise
in building business, marketing and merger and acquisition
strategies. Our professionals
have held senior management positions at leading global
companies. Through a collaborative
process, we create and implement practical and profitable
strategies that fit the cultures of our clients’
firms.
Additional
information, including the ability to review and purchase
Spectrem’s Perspectives reports, is available
at
www.spectrem.com,
or you may call our office at (312) 382-8284.
|
 |
|
|
|
|
