When:
June 24th, 2004 at 2:30 Eastern Time for about 1 hour Register

Session Description:  

       
One hot spot in the continuing evolution of online financial services is the ascendance of Gen X/Y women as serious online users. Gone are the days when online marketers could assume that their user base was dominated by male technology early adopters. Consider these findings from the American Interactive Consumer Survey:

57% of online Gen X/Y women researched financial services or insurance products online last year.

Gen X/Y women were half again as likely as comparably aged men to bank and pay bills online.Gen X/Y women now rate Web sites as the most valuable way to find product information.

This session will review historical and recent data comparing men and women online, highlighting different facets of their online behaviors. Your research team will walk away with fresh insights into the online gender revolution now underway, and new ideas for maximizing your gender-based marketing initiatives.

This program is appropriate for senior financial executives with responsibility for Women's Services, Retail Banking, Card Marketing, Online Banking, Product Development, Market Research and Strategy Teams.

Attendance Fee:

$275 per institution plus $50 per telephone line used

About Tom Miller

Thomas E. Miller, senior consultant, The Dieringer Research Group, is responsible for developing the American Interactive Consumer Survey, (which Tom first created at Find SVP as the American Internet User Survey) tracking  Consumer usage of the Internet continuously since 1995.  Previously, he was senior vice president of Cyber Dialogue, Inc where he developed the Consumer Value Metrics Model, an innovative database model for predicting value creation in the online consumer marketspace.

Tom He is an acknowledged expert on technology evolution and adoption, having tracked emerging technologies and related consumer behaviors since 1985. He has directed numerous studies of the online financial services market and has presented on interactive financial service trends at many industry conferences.

About The Dieringer Research Group The Dieringer Research Group is a marketing information company that provides analysis and consulting to its clients.  The company has surveyed thousands of U.S.
consumers in-depth about Internet Behaviors since 1995.  More detailed survey findings are available to sponsors of the 2003 American Interactive Consumer Survey, which is currently being fielded.  www.thedrg.com