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Session
Description:
Join us as we review key quantitative findings that focus
on rewards cobrand and affinity cards in the US card market.
The presentation will include a review of performance metrics,
such as penetration, card spending and revolving balances.
It will also provide details by type of rewards card
(air miles, cash back, etc.) and by type of cobrand card (air
miles, retail, gas, etc).
Not all cards that offer rewards (from the issuer perspective)
are actually viewed by consumers as ‘rewards’ cards.
The presentation will explore the differences between
issuer intent and consumer perception in the marketing of rewards
cards.
Phoenix
Marketing International (PMI) conducts a continuous online
survey among general-purpose cardholders throughout the year.
In 2003, a total of 15,405 forty-minute online surveys
were completed. The PMI card databases – provide a wealth
of information on a wide variety of issues and provide clients
with a detailed view of the card market from the consumer
perspective.
This
program is appropriate for senior financial executives with
responsibility for Card, Payments, Customer Acquisition, Product
Development, Marketing, Market Research and Strategy Teams.
Attendance
Fee:
$275.00 plus $50.00 per telephone line used.
About
Greg Weed:
Greg Weed is the Director of Card Performance Research at
Phoenix Marketing International. He has over 20 of experience
as a professional writer, researcher, analyst and marketing/advertising
consultant. Prior
to joining Phoenix, Greg was a Vice President at PSI Global/NFO
WorldGroup responsible for card research and consulting efforts.
Greg also has 12 years of experience as an advertising
agency executive, serving as a Senior Vice President for Young
& Rubicam where he was responsible for developing and
introducing new consumer products.
Greg is a Phi Beta Kappa graduate of Williams College.
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About
Phoenix Marketing:
Phoenix Marketing International is a marketing consulting
and advanced analytical modeling firm specializing in
assisting clients in the market management process through
the integration of
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market research information, segmentation, data mining
and direct market modeling and execution. Our mission
is to work with clients in long-term relationships to
apply market information to management decisions in order
to improve business results. We achieve this goal
by listening to the voice of the customer in a partnership
with our clients. www.phoenixmi.co |
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