When:
April 8th, 2004  Register

Session Description:  

                                                           
RFG will set the stage by reviewing competitive information from a variety of sources concerning the most recent marketing strategies and tactics being employed nationally.

Following this introduction, RFG will present pioneering research from three unique analytical sources. The following questions will be explored:

How do small business banking customers choose their financial service providers and how do they evaluate them?

How do business customers differ by size in terms of product usage and preferences?

What's the profile of small business customers?

Which clients offer the best potential for additional sales?

This program is appropriate for senior financial executives with responsibility for Retail Marketing, Small Business,  Product Development, Market Research and Strategy Teams.

Attendance Fee:

$275 per institution plus $50 per telephone line used

About Katy Koenig, Ph.D.

Katy joined RFG in May 2001 from BAI, a banking organization where she was the Director of Survey Programs. She is an organizational psychologist with over 20 years of experience in institutionally sponsored and syndicated financial service research, focusing on retail and small business sectors as well as online banking research.

She holds a B. S. from the University of Colorado and a Ph. D. from Illinois Institute of Technology.

About Tom Hoscheidt

Tom is dedicated to coordinating the integrated development of all RFG research and software products. Tom's appointment to this position was preceded by nearly 10 years of experience developing and delivering RFG's research and software products. Combined with client-side marketing research experience, Tom offers over 18 years of insight in marketing financial services.

Tom holds his Bachelors Degree in Marketing from Southern Illinois University and an MBA with concentration in Marketing and Finance from Illinois State University.

About Raddon Financial Group For more than 20 years, Raddon Financial Group, Inc (RFG) has provided primary research and marketing solutions to the financial services industry. Headquartered in Oakbrook Terrace, IL, RFG provides database research solutions to over 1,000 financial institutions nationwide.