Small Business Credit Cards Don't Click!

When:
March  4th, 2004  Register

Session Description:   

                                                          
Small business credit cards cater to the millions of small businesses, generally below $10 million in sales, that are growing in economic might. The product relies mostly on the credit standing of the owner/principal and less on that of the business per se. Employees can hold cards in their own name but have no credit relationship with the bank.

The websites to serve small business credit card customers are important because virtually all businesses have computers today and are used to online access. The product's nature requires web functional capability mid-way between a consumer credit card and a large-scale corporate or purchasing card program.

In this presentation, we survey the websites of the top 10 small business issuers: American Express, Citibank, Bank of America, Wells Fargo, MBNA,Chase, Advanta, Capital One, Bank One, and USBank. We have live test accounts with all of them and the presentation discusses what happens behind the password for statements and reporting, access control, payments, individual employee treatment, customer service, credit control, cross-sell marketing, and much more. Many of these sites are quite new and rapidly changing; there is as yet no standard industry paradigm. The differences between these various issuers is enormous.

We also analyze the trends online and predict some of the future changes likely for these sites.

This program is appropriate for senior financial executives with responsibility for Card and Retail Marketing, Electronic Channels, Product Development, Market Research and Strategy Teams.

Attendance Fee:

$275 per institution plus $50 per telephone line used

About Diogo Teixeira

Diogo Teixeira has been involved in financial services for 20 years since starting his career at the Bank One credit card division in 1982.  He was a consultant at McKinsey and Partner at Ernst & Young between 1985 and 1993. In 1993, he founded and became CEO of TowerGroup, a position he held until 2000. TowerGroup is the leading advisory research firm for technology in financial services. Mr. Teixeira founded Fiducité, a vertical portal, during 2001. He has been an active industry speaker and article writer over the years and holds degrees from MIT and Harvard Business School.

About The Livermore Research Group

The Livermore Research Group is a competitive intelligence firm tracking developments, trends, and best practices in online customer service strategies of leading financial institutions. 

With over 150 active credit card accounts, Livermore Research is able to provide unparalleled insight into the customer interaction experience with credit card issuers, banks and other large financial institutions.   Livermore brings a unique perspective to the industry, providing competitive intelligence through active accounts.