Marketing
Online Cash Management:
Strategies for Community and Regional Banks
When:
February
12th, 2004 Register
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Speaker:
Bryan
Laws
Director, Business Solutions
Digital Insight
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Session Description:
Online Cash Management services have created an entirely new role
for Community and Regional banks in providing Cash Management services
to Small Businesses and Micro Businesses. This presentation explains
the procedures for learning about your niches and industry segments
and for understanding your current customer base and best prospects.
You'll learn the basics of segmentation, the importance of service,
pricing strategies and marketing approaches.
This
program is appropriate for financial executives with responsibility
for Treasury Management, Small Business and Micro Market Banking
in Community and Regional Banks, as well as their Marketing and
Product Development Teams.
Attendance
Fee:
$275 per institution plus $50 per telephone line used
About Bryan
Laws
Bryan Laws is director of Digital
Insight’s (Nasdaq: DGIN www.digitalinsight.com)
Cash Management Services. In this role,
Laws is responsible for heading up all of the Company’s Internet
Cash Management initiatives and other commercial Internet financial
solutions.
Laws
has an extensive background in the areas of Cash Management, Corporate
Electronic Products, Automated Clearing House, Bill Payment, Cash
Concentration and Payroll services. Previous
to joining Digital Insight in October 2000 he held the title of
vice president at City National Bank of California where he managed
all of the banks electronic commercial products.
Prior to CNB, Laws held a position as vice president in Product
Management at Wells Fargo where he managed the 5th largest Automated
Clearing House and Electronic Funds Transfer (EFT) products.
Before Wells, Laws was employed at First Interstate Bancorp
where he was involved in the Electronic Data Interchange (EDI) and
the Automated Clearing House (ACH) products.
Mr.
Laws, AAP, possesses an M.B.A in Finance/Marketing from Pepperdine
University in Malibu CA. and a B.A. in Finance and Economics from
Rockhurst College in Kansas City MO.
| About
Digital Insight Corporation |
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| Digital
InsightÒ
Corporation is a leading eFinance enabler for visionary financial
institutions. Through its comprehensive portfolio of outsourced,
Internet-based financial products and services built upon the
company's unique architecture, Digital Insight enables banks
and credit unions to become the trusted transaction hub for
their retail and commercial customers. Digital Insight provides
retail and commercial Internet banking, electronic bill payment
and presentment, eCommerce portal technology, wireless channel
delivery, advanced targeted marketing, website development and
maintenance, as well as online and call center lending services.
Each Digital Insight product and service reinforces the brands
of its client financial institutions. www.DigitalInsight.com
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