Home

 

 

 

Marketing Online Cash Management: 
Strategies for Community and Regional Banks

When:
February 12th, 2004  Register                                                              

Speaker:

Bryan Laws
Director, Business Solutions
Digital Insight 

 

 

 

Session Description:   

                   
Online Cash Management services have created an entirely new role for Community and Regional banks in providing Cash Management services to Small Businesses and Micro Businesses. This presentation explains the procedures for learning about your niches and industry segments and for understanding your current customer base and best prospects. You'll learn the basics of segmentation, the importance of service, pricing strategies and marketing approaches.

This program is appropriate for financial executives with responsibility for Treasury Management, Small Business and Micro Market Banking in Community and Regional Banks, as well as their Marketing and Product Development Teams.

Attendance Fee:


$275 per institution plus $50 per telephone line used

About Bryan Laws


Bryan Laws is director of Digital Insight’s (Nasdaq: DGIN www.digitalinsight.com) Cash Management Services.  In this role, Laws is responsible for heading up all of the Company’s Internet Cash Management initiatives and other commercial Internet financial solutions. 

Laws has an extensive background in the areas of Cash Management, Corporate Electronic Products, Automated Clearing House, Bill Payment, Cash Concentration and Payroll services.  Previous to joining Digital Insight in October 2000 he held the title of vice president at City National Bank of California where he managed all of the banks electronic commercial products.  Prior to CNB, Laws held a position as vice president in Product Management at Wells Fargo where he managed the 5th largest Automated Clearing House and Electronic Funds Transfer (EFT) products.  Before Wells, Laws was employed at First Interstate Bancorp where he was involved in the Electronic Data Interchange (EDI) and the Automated Clearing House (ACH) products.

Mr. Laws, AAP, possesses an M.B.A in Finance/Marketing from Pepperdine University in Malibu CA. and a B.A. in Finance and Economics from Rockhurst College in Kansas City MO.

About Digital Insight Corporation 
Digital InsightÒ Corporation is a leading eFinance enabler for visionary financial institutions. Through its comprehensive portfolio of outsourced, Internet-based financial products and services built upon the company's unique architecture, Digital Insight enables banks and credit unions to become the trusted transaction hub for their retail and commercial customers. Digital Insight provides retail and commercial Internet banking, electronic bill payment and presentment, eCommerce portal technology, wireless channel delivery, advanced targeted marketing, website development and maintenance, as well as online and call center lending services. Each Digital Insight product and service reinforces the brands of its client financial institutions.  www.DigitalInsight.com

© Copyright 2005 Onsite Conference. All Rights Reserved.

Search