When:
January 29th, 2004 at 2:30 Eastern Time for about 1 hour  Register

Session Description:                                                                

Quris Managing Director Michael Sippey and Account Director Judith Zissman will present detailed findings from their 2003 View from the Inbox(tm) consumer research, highlighting best practices and trendlines across multiple industries with an emphasis on how creating customer-centric email can help drive customer engagement and profitability. Quris will examine the impact of email on consumer brand perception, review findings on how people use email in work and personal interaction, and present a brief overview of the changing landscape of deliverability, spam technology and legislative issues.

Methodology for the survey:  The survey was fielded in August 2003 using Equation Research in collaboration with Up2Speed Consulting. The respondents to this study were drawn from Equation Research's access to a panel of 2.4 million consumers. In all, Equation Research reported on 1,691 completed responses to the survey.  The sample was screened for a minimum age of 18, residents of the United States, representative of the larger population based on 2000 Census data, and those who use email at least once per week.  The margin of error for questions reported for the entire sample size is +/- 3% and, the confidence level used to report comparisons between sub-segments of respondents reported in this summary is 95%.

This program is appropriate for senior financial executives with responsibility for Email, Brand, Channel Marketing, Consumer Marketing, Online Banking, Product Development and Strategy Teams. 

Attendance Fee:

$275 per institution plus $50 per telephone line used

SAMPLE SLIDES FROM THIS PRESENTATION

About Michael Sippey

With more than twelve years of product marketing and consulting skills, Sippey is a Managing Director in our San Francisco office. He is responsible for ensuring our clients' success in the email channel and managing client relationships.

Before joining Quris, Sippey worked as a strategy consultant and client partner with Viant Corporation, where he designed, planned, and built online businesses and Web systems for Fortune 500 firms and startups. Sippey was also part of the startup team at Global English, and built and managed data integration tools for investment management firms at Advent Software. Michael has an MBA from University of California's Haas School of Business and a BA in English Literature from Colgate University.
   
About Judith Zissman

Judith Zissman has been with Quris since 2000, leading key projects for major clients in financial services and technology areas. Prior to moving to San Francisco, Judith worked as a strategy consultant in New York City, managing online initiatives for Hewlett-Packard, Sony, First Energy, and several startup ventures.  Judith's production and project strategy experience has roots in her extensive work in film production and distribution. She has produced interactive kiosks for national museum and retail experiences, a feature and several short films, and ongoing interactive art initiatives.  Judith graduated with honors from Brown University.

About Quris, Inc. Quris (pronounced CURE-iss) is the leading email agency for companies looking to maximize ongoing customer engagement and profitability. With its unique View from the Inbox™ customer centric approach to email, Quris applies proprietary analytic tools, research and processes to build a more engaged and profitable customer. With offices in Denver, San Francisco and Dallas, Quris has an award-winning team of strategy, analytics, creative and technology experts. Clients include Charles Schwab and Blockbuster.  For more information on Quris visit www.quris.com