When:
January 15th, 2004 at 2:30 Eastern Time for about 1 hour             Click Here to Register

Session Description:                      
How are consumers using different marketing and media channels to make purchase decisions about new financial and insurance products and services? This presentation will answer this question using primary research data from the 2003 American Interactive Consumer Survey, a trended telephone survey fielded since 1995.  Findings compare customer acquisition patterns for banking and lending products, credit cards, investing and insurance, by channel, including in-person visits, direct mail, telemarketing, Web and email marketing.  Target segment characteristics and changes in multi-channel consumer behaviors will be reviewed. Find out which online target segment is breaking the mold for online bank product acquisition.

This program is appropriate for senior financial executives with responsibility for Retail Banking, Card Marketing, Product Development, Marketing, Market Research and Strategy Teams.

Attendance Fee:
$275 per institution plus $50 per telephone line used

About Tom Miller
Thomas E. Miller, senior consultant, The Dieringer Research Group, is responsible for developing the American Interactive Consumer Survey, (which Tom first created at Find SVP as the American Internet User Survey) tracking  Consumer usage of the Internet continuously since 1995.  Previously, he was senior vice president of Cyber Dialogue, Inc where he developed the Consumer Value Metrics Model, an innovative database model for predicting value creation in the online consumer marketspace.

Tom He is an acknowledged expert on technology evolution and adoption, having tracked emerging technologies and related consumer behaviors since 1985. He has directed numerous studies of the online financial services market and has presented on interactive financial service trends at many industry conferences.

About The Dieringer Research Group The Dieringer Research Group is a marketing information company that provides analysis and consulting to its clients.  The company has surveyed thousands of U.S.
consumers in-depth about Internet Behaviors since 1995.  More detailed survey findings are available to sponsors of the 2003 American Interactive Consumer Survey, which is currently being fielded.  www.thedrg.com