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Session
Description:
The
future of ATMs is now. This year marks the 30th
anniversary of the granting of a patent for the first automated
teller machine. 2003 also brought Check 21, which is expected
to breathe new life into ATMs. Advanced
functionality ATMs can add value to the customer experience,
as well as represent new revenue streams.
Security measures are also being upgraded.
In addition, some deployers are using ATMs as marketing
vehicles by displaying advertising and dispensing coupons.
At the center of this swirl of activity is the consumer.
In this presentation, SYNERGISTICS explores the consumer
perspective on ATMs based on an extensive database of research
collected since 1981, including its most recent report, 0ptimitizng
the ATM, published in 2003.
This
program is appropriate for senior financial executives with
responsibility for ATM and Retail Marketing, Payments, Online
Services, Product Development, Market Research and Strategy
Teams.
Attendance
Fee:
$275.00 per institution plus $50.00 per telephone line used.
About
Bill Adcock
Cofounder of SYNERGISTICS, Mr. Adcock brings years of practical
banking, research, and consulting experience to the firm.
In addition, he is a frequent speaker at financial conferences
and seminars and the author of numerous articles for industry
and academic publications. Mr. Adcock was with Payment Systems
Inc. (PSI) from 1977 to 1981, where he became senior vice
president in charge of the Research Services Division. He
initiated and was responsible for the direction of multisponsor
and custom research projects for PSI clients and for research
support to the Payment Systems Research Program and PSI's
Consulting Division. From 1961 to 1975, Mr. Adcock was a commercial
banker with Bank South. There he served as vice president
in charge of the Research and Planning Department, senior
credit and financial analyst, commercial loan officer, and
corporate operations officer. In 1971, Mr. Adcock participated
in the Federal Reserve Bank of Atlanta Payments Project's
pioneer research study of changing payment systems. Mr. Adcock
holds a B.S. in Finance from the University of North Carolina
and an M.B.A. in Finance and an M.D.S. in Decision Sciences
from Georgia State University.
About
Genie Driskill
Ms. Driskill has directed studies at SYNERGISTICS since 1981
on numerous topics in the small business and consumer financial
services industry. She is responsible for all stages of a
project including topic selection and definition, development
of proposal and marketing materials, questionnaire development,
survey analysis, industry executive interviews, and strategic
assessment. Prior to joining SYNERGISTICS, Ms. Driskill was
senior research associate at Payment Systems Inc. ( PSI).
A graduate of Memphis State University, she holds an M.L.S.
from Vanderbilt University.
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