When:
December 4th, 2003  Register

Session Description: 

                                                            
Diogo Teixeira, CEO of Livermore Research Group, will be presenting an overview of how US credit card issuers are using email today to communicate with their retail cardholders. His presentation will cover:

• Acquiring and updating email addresses
• Management of email addresses
• The types of email communications being sent to cardholders
• The types and restrictions of content in those communications
• The relative state of development of the largest credit card issuers
• Estimates of email volumes and costs and some future changes

The presentation will focus on the latest developments of a number of issuers and provide actionable, best practices recommendations culled from solutions currently being pioneered to serve customers online.  

This program is appropriate for senior financial executives with responsibility for Card and Retail Marketing, Email Channel, Product Development, Market Research and Strategy Teams.

Attendance Fee:

$275 per institution plus $50 per telephone line used