When:
November 13th, 2003 Register

Speaker: Bob O'Meara Vice President of Research Raddon Financial Group

Session Description:  

                                                           
For the last several years, technocrats or "techies" have driven the banking industry to the point of madness with promises of lowering delivery costs via electronic channels and "killer apps" that will solidify ("it’s stickier") existing customer relationships.  In many instances, such hype has kept the industry from taking further steps in the online banking arena. This hype also has prompted the industry to act prematurely and invest in costly, low-demand online services/applications. This presentation explores the realities of the online banking and ecommerce arenas based on Raddon Financial Group’s national consumer research.  Bob will detail current trends in online financial behavior and profile the key online consumer segments, bill pay usage by segment, consumer willingness to use online statements and why some consumers are reluctant to use online banking.

This program is appropriate for senior financial executives with responsibility for Retail Marketing, Online Banking, Product Development, Market Research and Strategy Teams.

Attendance Fee:

$275 per institution plus $50 per telephone line used

About Bob O'Meara

Bob O'Meara has been the Director of Research at the Raddon Financial Group since 1983. Bob is in charge of the Strategic Planning Study Group, group survey programs and all custom research projects. Bob has been monitoring changes in consumer attitudes and financial services behavior for over 18 years. He has been a frequent speaker at financial industry trade association conferences.  Prior to joining the firm, Bob worked in market research at a $7 billion Chicago financial institution.  Bob has his MBA degree from DePaul University.

About Raddon Financial Group For more than 20 years, Raddon Financial Group, Inc (RFG) has provided primary research and marketing solutions to the financial services industry. Headquartered in Oakbrook Terrace, IL, RFG provides database research solutions to over 1,000 financial institutions nationwide.