Session Description:
Phoenix
Marketing conducts a continuous online survey among general-purpose
cardholders throughout the year. This
large database – with over 14,000 completed surveys annually
– provides a wealth of information on a wide variety of
issues, including cardholder satisfaction, customer service,
account change behavior and intentions, card features and card
usage. Card issuers who use our
services receive a detailed picture of how their brand performs
against competition.
Join
us as we review key quantitative findings that focus on cardholders
who report having ‘good’ and/or ‘problem’
experiences with card issuers. Specifically,
the presentation: [1] profiles the cardholders who report
having good or problematic service interactions with issuers;
[2] examines the events that trigger those experiences; and
[3] assesses the outcomes of cardholder experiences from the
customer perspective.
This program is appropriate for senior
financial executives with responsibility for Card, Payments,
Customer Acquisition, Product Development, Marketing, Market
Research and Strategy Teams.
Attendance Fee:
$275.00 plus $50.00 per telephone line used.
About Greg Weed:
Greg Weed is the Director of Card Performance Research at
Phoenix Marketing International. He has over 20 of experience
as a professional writer, researcher, analyst and marketing/advertising
consultant. Prior
to joining Phoenix, Greg was a Vice President at PSI Global/NFO
WorldGroup responsible for card research and consulting efforts.
Greg also has 12 years of experience as an advertising
agency executive, serving as a Senior Vice President for Young
& Rubicam where he was responsible for developing and
introducing new consumer products.
Greg is a Phi Beta Kappa graduate of Williams College.
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About Phoenix Marketing:
Phoenix Marketing International is a marketing consulting
and advanced analytical modeling firm specializing in
assisting clients in the market management process through
the integration of
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information, segmentation, data mining and direct market
modeling and execution. Our mission is to work with
clients in long-term relationships to apply market information
to management decisions in order to improve business results.
We achieve this goal by listening to the voice of the
customer in a partnership with our clients. www.phoenixmi.co |
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