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Session
Description:
This
fast paced session will review
key quantitative findings that focus on account acquisition
dynamics and the effectiveness of balance transfers in generating
new card account openings.
Who are the best consumer targets for new account solicitations?
Are balance transfers resulting in net balance increases
for card issuers or are market balances merely shifting hands
in a constant sum game? Finally, we’ll take a look cardholder
satisfaction and assess the impact of satisfaction on customer
charge volume and balances.
About
the survey methodology: Phoenix Marketing conducts a
continuous online survey among general-purpose cardholders
throughout the year. This large database - over 14,000
completed surveys in 2002 alone - provides a wealth of information
on a wide variety of issues, including cardholder satisfaction,
customer service, account change behavior and intentions,
card features and card usage. The research provides
a detailed picture of how the top card brands perform against
their competitors.
This
program is appropriate for senior financial executives with
responsibility for Card, Payments, Customer Acquisition, Product
Development, Marketing, Market Research and Strategy Teams.
Attendance
Fee:
$275.00 plus $50.00 per telephone line used.
About
Greg Weed:
Greg Weed is the Director of Card Performance
Research at Phoenix Marketing International. He has
over 20 of experience as a professional writer, researcher,
analyst and marketing/advertising consultant.
Prior to joining Phoenix, Greg was a Vice President
at PSI Global/NFO WorldGroup responsible for card research
and consulting efforts.
Greg also has 12 years of experience as an advertising
agency executive, serving as a Senior Vice President for Young
& Rubicam where he was responsible for developing and
introducing new consumer products.
Greg is a Phi Beta Kappa graduate of Williams College.
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About
Phoenix Marketing:
Phoenix Marketing International is a marketing consulting
and advanced analytical modeling firm specializing in
assisting clients in the market management process through
the integration of
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market research information, segmentation, data mining
and direct market modeling and execution. Our mission
is to work with clients in long-term relationships to
apply market information to management decisions in order
to improve business results. We achieve this goal
by listening to the voice of the customer in a partnership
with our clients. www.phoenixmi.co |
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