Session Description:

More than 10 billion e-mails criss-cross the United States everyday.  Usage will continue to grow as postal rates climb, consumers demand 24/7 access and a majority of consumers are on-line.  Financial services providers have embraced email implementing their own marketing and delivery programs incorporating a wide variety of applications.  In this presentation, SYNERGISTICS will examine e-mail from the consumer’s perspective.  Information will be presented from a national Internet survey conducted in August 2002 of 1,000 consumers age 10 or older including 2—with income of $100,00 or more.  Topics discussed include:
Current Activity
Perceptions of E-mail
Channel Integrations
Applications-Marketing and Customer Service
Challenges and Opportunities

This presentation will assist financial services providers involved in designing, and implementing e-mail management programs.  This program is appropriate for senior financial executives with responsibility for Retail Marketing, Card, Payments, Online Services, Product Development, Market Research and Strategy Teams.

Attendance Fee:

$275.00 per institution plus $50.00 per telephone line used.

About Bill Adcock

Cofounder of SYNERGISTICS, Mr. Adcock brings years of practical banking, research, and consulting experience to the firm. In addition, he is a frequent speaker at financial conferences and seminars and the author of numerous articles for industry and academic publications. Mr. Adcock was with Payment Systems Inc. (PSI) from 1977 to 1981, where he became senior vice president in charge of the Research Services Division. He initiated and was responsible for the direction of multisponsor and custom research projects for PSI clients and for research support to the Payment Systems Research Program and PSI's Consulting Division. From 1961 to 1975, Mr. Adcock was a commercial banker with Bank South. There he served as vice president in charge of the Research and Planning Department, senior credit and financial analyst, commercial loan officer, and corporate operations officer. In 1971, Mr. Adcock participated in the Federal Reserve Bank of Atlanta Payments Project's pioneer research study of changing payment systems. Mr. Adcock holds a B.S. in Finance from the University of North Carolina and an M.B.A. in Finance and an M.D.S. in Decision Sciences from Georgia State University.

About Genie Driskill

Ms. Driskill has directed studies at SYNERGISTICS since 1981 on numerous topics in the small business and consumer financial services industry. She is responsible for all stages of a project including topic selection and definition, development of proposal and marketing materials, questionnaire development, survey analysis, industry executive interviews, and strategic assessment. Prior to joining SYNERGISTICS, Ms. Driskill was senior research associate at Payment Systems Inc. ( PSI). A graduate of Memphis State University, she holds an M.L.S. from Vanderbilt University.