Details on Family E-Commerce:
Implications for Financial Services Companies

Session Description:

Grunwald Associates has mined the unreleased results from their upcoming survey reports to provided us with a detailed look at family E-commerce.   Join us for this private preview of decision-oriented data from the industry’s most detailed surveys of kid/parent use of Internet and new media.  The surveys were conducted in 2002 (almost 5,000 telephone interviews in all):   'Children, Families and the Internet'  (interviews with parents and children in association with Children Now www.childrennow.org and sponsored by Bell South and Kodak).  This session will drill down on  the of family e-commerce, focusing on kids ages 2-17 and their parents.   

Results to be discussed, include:
·        Online Product Searching By Parents
·       Online Product Searching by Kids
·        Buying Behavior by Both Kids and Parents
·        E-Commerce over Broadband, including 12 month projections
·        Kid Influencers, E-Commerce and Financial Services
·        Marketing Messages & Kid/ Parent Attitudes
·        Implications For Financial Services Companies

This session is appropriate for product developers, marketers, researchers and strategist in Internet Marketing and in Children/Teen's Segments.

Attendance Fee:

$275.00 per institution plus $50.00 per telephone line used.

About Peter Grunwald and Grunwald Associates

Peter Grunwald has worked with electronic information services for children and  families since 1978.   He is President of Grunwald Associates (www.grunwald.com), a research and consulting firm in Burlingame, CA.  

Since 1995, widely-respected Grunwald surveys have provided hard numbers and analysis to help identify target segments, craft marketing messages, develop product plans, and get buy-in from partners, management and investors.  Their current research was developed with leading industry underwriters including KODAK, BellSouth, AT&T and the Corporation for Public Broadcasting.

Grunwald surveys have defined the market for child and parent use of new technology, and have an unbroken track record of obtaining intense media attention and garnering respect from opinion leaders.  The Grunwald flagship survey, CHILDREN, FAMILIES AND THE INTERNET 2002-2003,  has just completed thousands of interviews with kids and parents, exploring influences and behavior related to media use and purchases.  

Before forming Grunwald Associates, Mr. Grunwald was Vice President of Issue Dynamics, Inc. (IDI), a leading Washington DC public affairs firm in the telecommunications industry.  At IDI, Mr. Grunwald created marketing and other alliances between corporate clients and leading education organizations as well as industry groups.  Prior to joining IDI, Mr. Grunwald was Director of Sales and Field Marketing for GTE Education Services.  In that role, he helped market and manage the largest commercial online network in education.  Mr. Grunwald entered the telecommunications field in 1978 through the cable television industry, where he helped design city information systems for Viacom Communications, Cablevision Systems Development Corporation, and others.

(For more information on this research, visit http://grunwald.com/upcoming.html  Industry leaders’ comments on the research are at http://grunwald.com/survey/testimonials.html)