When:
October 10, 2002 at 2:30 Eastern Register

Speakers: Charlene Stern Senior Vice President NewGround

Session Description:        

Click here for sample slides

After years of cross-selling, advertising and promoting, most banks have made no progress in raising customer awareness of higher-profit services... that's a key conclusion of a recent branch exit poll conducted by NewGround. Why are banks failing at their efforts to sell insurance and brokerage services, etc. despite spending hundreds of millions of dollars? This session will highlight the critical issues that stand in the way of the imperative of creating both cross-sales and the brand value of the bank. We'll talk about building customer profitability by recognizing past failures and suggesting strategies for improvement.

In this session, Charlene Stern, Senior Vice President of NewGround will reveal the trended results of NewGrounds two-wave, four-city survey of 160 super-regional bank branch customers conducted in spring 2000 and spring of 1997, and then provide analysis and recommendations on the revenue generation issues facing the industry.

This session is appropriate for senior executives in consumer banking, affluent marketing, product development, market research and strategy teams.

Attendance Fee:

$275 plus $50 per telephone line used

About Charlene Stern

Charlene brings to NewGround over 20 years of experience in all facets of marketing and brand management in both product and service industries, retail and trade marketing, merchandising, brand development, store design, advertising, new product introduction, marketing research, and corporate brand management.  Most recently, Charlene was founder and CEO of Stern Marketing Group, known for its innovative marketing services to over 200 national, regional and community financial institutions.  At NewGround she leads strategic and creative direction on all client retail development programs. Charlene managed the retail launch of Levi's Dockers, at Levi Strauss & Co., including packaging, trade collateral, in-store merchandising promotion, and sales support.  The comprehensive program she designed for Wells Fargo Bank, including brand identity, brand image development, retail branch design, and retail marketing, has been implemented in over 1,000 branches. She has developed and delivered the Retail University culture change program to over 10,000 bankers worldwide.

About NewGround

NewGround is an integrated, strategic marketing, facility development and employee education firm serving financial services clients and technology based industries. We capitalize on over 178 years of experience to help banks, credit unions and other financial service providers increase the power of their brands, design and build new retail branches or operational facilities and evolve sales cultures to better deliver on their company’s core values. Our breadth of services and integrated delivery set us apart in the industry and ensure the best experiences for our clients and their customers.

NewGround has headquarters based in Chicago, and offices in St. Louis, Portsmouth, Berkeley and Toronto. To contact NewGround, please visit our website at www.newground.com or call 888.613.0001.