When:
March 21st, 2002 at 2:30 Eastern Standard Time
for about 1 hour

Speakers:

David M. Thompson - Senior Consultant - NFO Financial Services

Session Description:

Affluent household satisfaction with financial advisors has declined significantly from the peak of the bull market.  Although this large drop is undoubtedly related to the difficult and declining market environment, it highlights the changing needs of affluent households.  The market turmoil may have unmasked a need for planning to achieve clearly defined objectives rather than a short-term focus on rapid asset appreciation.  In this environment, we’re seeing cracks in the full service broker model and the continued emergence of independent advisors who excel at building client loyalty.

Trend data is drawn from NFO’s Affluent Market Research Program, the “gold standard” syndicated study of the U.S. wealth market, conducted yearly since 1981.  Based upon nationally weighted data from over 2,000 households, this trended overview will describe:

• Growth of the affluent market
• Attitudes about the economy and investment behavior, and key attitudinal changes
• Trends in use of professional financial advisors and primary advisors
• Types of advisors used
• Changes in advisor services used and satisfaction with advisors
• Increased loyalty and satisfaction of affluent using independent advisors
• Importance of open architecture

This program is appropriate for senior financial executives with responsibility for Affluent Markets, Online Banking, Market Research and Strategy Teams.

Attendance Fee:

$275 plus $50 per telephone line used

About David Thompson

David M. Thompson is a senior consultant with NFO WorldGroup’s Financial Services Group.  David directs custom and syndicated affluent research for the group, including the annual Affluent Market Research Program.  David has over 20 years of marketing research experience, including management positions with CIGNA supporting the financial advisors group and Aetna.

NFO Financial Services provides traditional and on-line research solutions. Our integrated approach combines vertical sector expertise with a firm grasp of local market sensitivities.

NFO Financial Services’ delivers expert and informed consulting services to meet specialized research needs:

• Affluent market and channels serving this market: needs, attitudes and behaviors.
• Primary research studies conducted on line, by phone, through the mail or in individual or focus group interview settings—including Business-to-Business.
• Analyses of proprietary quantitative databases of card, corporate and retail financial services customers.
• Public domain database analyses that provide industry/business overviews an insights.
• Strategic business planning, including competitive market assessment, trends analysis and demand modeling and forecasting.

www.nfow.com  or  (860) 651-8400

Click here to see sample slides from the presentation