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Session Description:
In the current
economic environment, and given the issues facing the large,
money-center Commercial Banks, now more than ever Community
Banks and Community Credit Unions have an opportunity to
better penetrate local markets. Traditionally, Community
Banks and Credit Unions have occupied different competitive
spaces, ignoring each other’s activities. With the growth in
community charters among Credit Unions, and with the
changing role of Community Banks vis-ŕ-vis the larger
Commercial Banks, there are lessons to be learned. Community
Banks can learn from Community Credit Unions, and Community
Credit Unions can learn from Community Banks – all of which
can help Community Banks and Community Credit Unions more
effectively compete against the “big kids” in today’s
difficult times.
This presentation is appropriate for Community Bank and
Community Credit Union management teams who want to learn
more about how best to compete on the local level in these
tough economic times. The presentation will highlight the
values each offers, the ways in which each goes to market,
the product lines and pricing strategies each utilizes, and
the management philosophies of Community Banks and Community
Credit Unions – gleaning those insights which each industry
offers the other.
This session is appropriate for senior
financial services executives with
responsibility Branch Management, Marketing,
Market Research and Strategy Teams.
About
Rich Weissman:
Rich is President and CEO of DMA, He has
over 25 years of marketing experience in national and
international consumer and business-to-business companies.
Prior to founding DMA in 1996, he was Marketing Director at:
Bank of America, U.S. Bancorp, and National Westminster Bank
USA. He also worked in market research in the packaged goods
industry. His work has been recognized nationally, he is
known as one of the nation’s leaders in profitability
integration, and he is a national top-tier speaker.
Rich completed his Ph.D. work at New York University in
Quantitative Analysis and Statistics, and he holds Master’s
degrees in both Sociology and Psychology coupled with
post-graduate studies at New York University’s School of
Business. He also completed the Marketing Management Program
at Stanford University. Rich holds many academic awards,
including Phi Beta Kappa, and he completed his B.A. summa
cum laude at New York University in the Social Sciences,
focused on Statistical Research.
About DMA:
DMA is
a premier
national database company, providing systems,
research/analytic support, and the DMA think-tank to
community banks and credit unions. DMA’s focus is on
integrating management, finance, marketing, and sales
activities based on a foundation of profitability
analytics. DMA’s value is in helping community banks and
credit unions manage their institutions for
income sustainability.
DMA believes that only the most informed and profitable with
survive and prosper, and that a detailed understanding of
profitability dynamics is critical for success. DMA has
created a unique and new risk management tool, called
“Profit Risk”, which assesses the sustainability of the
income statement over volatile economic environments. This
new tool is essential for managing in today’s economy.
www.DMAcorporation.com
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