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Session Description:
Join
Maritz Research for an informative web
cast as Rich Brose, Senior Director of
Strategic Consulting, presents the
results of two waves of research
designed to understand consumers’
constantly changing views of the
economic crisis and their subsequent
behaviors.
Here's some of what you will learn:
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What consumers were thinking about
the crisis last fall as we readied
for the election of a new president
-
Who consumers are blaming for the
financial crisis and how this is at
odds with the activities that led us
into the crisis
-
How consumers’ perceptions have
changed from just prior to the
election until early April
-
How people perceive banks and how
these perceptions are
-
What impact the emergence of the
Economic Stimulus and Mortgage
Relief Plans are having on consumer
psyche and behavior
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How consumers are judging the
actions of the administration,
Congress and the Federal Reserve
This session is appropriate for senior
financial executives with responsibility
for Retail Banking, Brand Management,
Business Planning, Marketing,
Market Research and Strategy Teams.
About Rich Brose:
As Senior Director of Strategic
Consulting at Maritz Research, Rich applies his 25
years of marketing research experience
in the Financial Services industry to
bring an industry perspective to
research studies. He collaborates with
the team, ensuring that research is
designed to produce actionable insights
that address the client's underlying
business problems and provide a solid
foundation for recommendations.
Rich spent 14 years in research
positions with PNC Financial Services.
Most recently, he led PNC's marketing
research team responsible for the retail
banking, small business, investment,
wealth management, and commercial
banking lines of business as Director,
Strategic Marketing Research. He managed
research relating to branding,
segmentation, and new product
development, as well as the ongoing
customer and employee satisfaction and
loyalty measurement programs. Formerly,
Rich held various marketing research and
strategic planning positions with
Westinghouse Credit Corporation.
Rich earned his M.B.A. with a focus on
marketing from the University of
Pittsburgh. He graduated from the
University of Pittsburgh with a B.A. in
Economics, while also fulfilling the
requirements for a B.S. in Psychology.
About
Maritz:
Leading with insights from our in-house
research and experience, we assist many
of the world’s largest companies in
meeting their most important business
goals. How? We help our clients
understand, enable and motivate their
employees, customers and partners.
With nearly 4,000 people in 4 countries,
we bring the full force of our
capabilities to each of our client’s
challenges, including:
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Market research
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Sales incentives
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Learning and coaching
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Rewards and recognition
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Meetings, events and incentive
travel
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Loyalty marketing
-
Experiential marketing
-
Sponsorship marketing
Maritz delivers unprecedented results in
unexpected ways. Through people.
People can contribute much more to your
mission, your business, and your bottom
line than you realize. Maritz knows how
to harness that untapped human
potential. We help you understand,
enable and motivate all the people who
touch your business: customers, channel
partners and employees.
One of Forbes’ “500 Largest Privately
Held Companies,” Maritz is headquartered
in St. Louis, Missouri, with key offices
in the US, Canada, the UK, and Germany.
Our diverse client roster includes 28 of
the 50 largest companies in the world.
www.Maritz.com
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