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Session Description:
Generation Y represents approximately 78
Million consumers who are rapidly
becoming the most attractive demographic
for consumer facing organizations.
Retailers, card issuers and the like are
investing heavily to understand how
people in this highly attractive
audience make buying decisions and
develop brand loyalty. At the same time,
the Loyalty industry is undergoing
significant change as consumers are
demanding innovation from program
sponsors.
This session will share the results of a
year-long study of the Millennial
generation, their influences,
preferences, and outlook on brand
loyalty. An array of approaches to
engage this group will be discussed and
a suggested set of best practices will
help any marketer succeed in the next
evolution of the loyalty business.
This session is appropriate for senior financial services
executives with responsibility for Customer Loyalty,
Youth Marketing, Retail Banking, Online
Banking, Channel Management, Marketing,
Market Research and Strategy Teams.
About Bill Hanifin:
Bill Hanifin is Founder and
Managing Director of Hanifin Loyalty
LLC, a consulting services firm focused
on the preparation and delivery of
custom measurable marketing programs
that create profitability for its
clients.
With over 25 years experience
encompassing customer centric marketing,
payment systems, and corporate banking,
Bill has concentrated on developing and
implementing Customer Strategies for
leading organizations around the world.
Customer Strategies are designed to
address a range of business objectives
from account acquisition, new product
introduction, and sales performance to
improved customer retention and
increased share of customer wallet and
brand preference.
Bill serves as North American
Contributing Editor – The Wise Marketer,
and publishes thoughts on customer
centric marketing via his Loyalty Truth
blog at
www.LoyaltyTruth.com . He is also a
Founding Member of the Customer Strategy
Network.
About
Hanifin Loyalty:
Hanifin Loyalty has worked with
companies in the airline, banking,
hotel, retail, telecom, and business
services sectors providing a range of
services including Strategic Marketing
Plans, Project Management and Support
for market introduction, Financial
Measurement & Performance Evaluation
Plans, and Operational Solutions. A
partial client list includes
FirstCaribbean Int’l Bank, Fidelity
Bank, JM Associates Federal Credit
Union, Banorte, Scotiabank, Banco BHD,
and Citizens Bank.
www.HanifinLoyalty.com
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