|
|
|
 |
|
Session Description:
As
financial institutions struggle with
increasing challenges in this economic
downturn, more and more of them are
looking to the profit potential in their
small business customers. And this
target market definitely warrants a good
look.
Join Katy Koenig for this session as she
shares the latest small business banking
research on:
-
Ways To Approach A Diverse Market
From A Similar Perspective
-
Attracting Small Business Customers
-
Opportunities That Lie In The
Owner’s Personal Accounts
-
What Delivery Channel Information
Can Tell Us
-
The Importance of Primary Business
Banking Contacts
-
Putting What You Know About Your
Customer to Good Use
This
session is appropriate for senior
financial services executives with
responsibility for Retail Banking, Small
Business Banking, Marketing, Business
Development, Marketing Research and
Strategy groups.
About Katy Koenig:
Katy joined Raddon Financial Group in
May 2001 from BAI, a banking
organization where she was the Director
of Survey Programs. She is an
organizational psychologist with over 20
years of experience in institutionally
sponsored and syndicated financial
service research, focusing on retail and
small business sectors as well as online
banking research.
She holds a B. S. from the University of
Colorado and a Ph. D. from Illinois
Institute of Technology.
About
Raddon Financial Group:
Since 1983, Raddon Financial Group has
been providing research-based solutions
to the financial services industry.
RFG offers a unique blend of strategic
foresight, objective intelligence and
industry expertise through our
Consulting, marketing, Strategic, and
Research solutions that enables our
clients to develop sustainable business
improvements with measurable results to
gain a competitive advantage.
www.raddon.com
|
