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Presentation Highlights
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Session Description:
Tom
Dougherty will be talking about The
Comprehensive Model for Persuasive Human
Communications, a model that examines
the eight fundamental human motivators
in human behavior and how they change
depending on current and developing
situations, such as today’s economic
climate.
For example, in a healthy economic
climate, consumers tend to look for the
“best” option, which is why companies
that market a better product or
experience (Target, Starbucks, GM) tend
to struggle in tough times when
consumers are looking for the “right”
option (Wal-Mart, Campbell’s Soup,
Apple) that suggests a more appropriate
way.
This session is appropriate for senior financial services
executives with responsibility for Retail Banking, Marketing, Market Research and Strategy groups.
About Tom Dougherty:
Tom Dougherty is an
internationally known brand strategist
who has consulted with numerous
financial institutions, including
Sovereign Bank, Community First Bank &
Trust, Fidelity Federal, Sand Ridge Bank
and First Financial Bank, among others.
He has also worked on many of Procter &
Gamble’s most famous brands, including
Tide, Mr. Clean, Vick’s VapoRub, Oil of
Olay, Downey, Ivory Liquid and Pampers.
He has also shepherded well-known
international and national brands such
Lexus, DeBeers, Kimberly Clarke,
Coldwell Banker, Homewood Suites by
Hilton, Doubletree Club Hotels, Tetley
Tea and Coffee, Pinehurst Area
Convention and Visitors Bureau,
Washington DC Convention and Visitors
Bureau, St. Jude Medical, Dolce
International and McCormick Spices,
among others.
About
Stealing Share:
Stealing Share is a strategic brand
management firm for those looking to
aggressively take market share from
their competition instead of just
standing in place. Headquartered in
Greensboro, N.C., Stealing Share
provides competitive analysis, research,
brand positioning and actionable
strategies in order to pinpoint what is
most meaningful to target audiences so
its clients act, feel and think
differently in order to change behavior
and increase preference.
www.StealingShare.com
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