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Session Description:
This
presentation will discuss options that
financial institutions can tap into when
assessing their current market
conditions. Banks and Financial
institutions need to continue marketing,
but to the right consumers.
Understanding who those consumers are,
what markets they reside in, where to
find them and gain increased insight in
order to make smarter business
decisions. Assessing the view of ground
level conditions and how to mine
information amid challenges of mergers,
acquisitions and market dynamics that
can impact your financial retail
business.
Key points to be covered:
-
Understand the relevance of spatial
market intelligence and how it can
play in your local marketing
strategy and real estate plans
-
Understand your market to drive
local market strategy
-
Understand areas of opportunity
based upon consumer attitudes and
interests
-
Uncover ways to assess the consumer
market in relation to your
competition
Tangible benefits for attendees:
-
Identify strategies to help with
market assessment efforts to
effectively target financially
desirable consumers
-
Make data work for you by uncovering
consumer dimensions to gain more
intelligence about your market
-
View how combined consumer and
geo-spatial data can help you
understand local market dynamics
This session is appropriate for senior financial services
executives with responsibility for Marketing. Business
Development, Market Research and Strategy groups.
About Kym
Kulle:
Kym Kulle has been part of the
Experian organization for over 10 years
and currently is Director, Product
Development and Marketing within
Experian’s Marketing Services group. Her
background and experience lends to
syndicated market research, consumer
segmentation, attitudinal, behavioral
and analytical products along with
market planning solutions. Kym brings a
wealth of knowledge and experience
spanning multiple lines of business
where she held various leadership
positions in sales, client management,
business development and product
marketing positions. Kym’s
multi-industry, cross-functional and
global perspective has contributed to
her success in developing and growing
winning product portfolios.
About Experian:
Experian is a global leader in
providing information, analytical and
marketing services to organizations and
consumers to help manage the risk and
reward of commercial and financial
decisions.
Combining its unique information tools
and deep understanding of individuals,
markets and economies, Experian partners
with organizations around the world to
establish and strengthen customer
relationships and provide their
businesses with competitive advantage.
www.experian.com
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